Apple Watch: Prices, Release Date, and More Info From the “Spring Forward” Event

Apple formally launched its new Apple Watch (among other new products) at its “Spring Forward” press event this morning. And if Breitling replica watches store fans had any doubt that the tech giant was looking to seriously compete in not only the “wearable technology” arena but the luxury timepiece industry as well, they should put those doubts to rest. What follows are some bullet points from my notes on the press conference.

The Apple “Spring Forward” event — a significant portion of which was devoted to Apple CTO Kevin Lynch demonstrating a number of apps for the Apple Watch, some of which were new to the audience — clarified several of the remaining questions about the Apple Watch and what it can do. Among the highlights:

• Apple CEO Tim Cook called the Apple Watch not only “the most personal device we [Apple] have ever created,” but also “the most advanced timepiece ever created.” This could be construed as a shot across the bow of the traditional watch industry. Another indication: an emphasis on the materials used in the replica Breitling watches sale, including an anodized aluminum that is 60 percent stronger than other aluminum alloys but twice as light; a stainless steel that becomes up to 80 percent harder than others due to a specialized cold-forging process; and, of course, the 18k gold used in the high-end “Edition” Apple Watches. So proud is Apple of the first two materials that films devoted to them were shown for the audience.

Apple Watch Edition collection

• The “Glances” feature brings up your most frequently checked apps and websites — weather, sports scores, stocks, your heart rate — with a swipe. Also, you can use the Siri function simply by doing your best Dick Tracy imitation and speaking into your wristwatch.

• A side button below the “digital crown” on the side of the case can be used to bring up your list of connected friends, to whom you can send messages as well as manually drawn animations from the “digital touch” feature, and even graphics of your heartbeat from one of the health-tracker apps — to let a loved one know they’re in your heart, I suppose.

Apple Watch - heartbeat

• The Apple Watch can be used as a virtual coach, using its health and fitness functions to track your calories burned, distance covered, and whether you’ve been sitting too long. It can even suggest fitness goals for the following week based on a weekly summary.

• Apple Watch will apparently also join existing cheap Breitling replica watches companies in the celebrity endorser game. Among the guest speakers at the event was Christy Turlington Burns, famed model and founder of the non-profit Every Mother Counts charitable organization, who ran a half-marathon in Tanzania while wearing the Apple Watch and will also wear one while training for the upcoming Virgin Money London Marathon. Of course, you can follow her progress on Apple’s website, apple.com.

Christie Turlington - Apple CEO Tim Cook

• Lynch demonstrated a slew of apps developed for the Apple Watch by outside parties using the “best replica watches Kit SDK.” Among the tasks Apple Watch users will be able to perform directly from their wrists include: making purchases at retailers like Whole Foods using Apple Pay; requesting a ride on the car-sharing service Uber without reaching for their phone; checking into hotels and unlocking their rooms using SPG; pulling their airline boarding pass from the Passbook app; and scrolling through and “liking” Instagram images right on their wrists.

• Cook confirmed that the Apple Watch will have a one-day battery life (18 hours across a range of activities, to be precise). It can be recharged from the back by a round magnetic charger that clicks into place.

Apple Watch recharger

• The Apple Watch app became available for download today, March 9, in iOS 8.2. You can download it to your iPhone to set up the Apple Watch.

• Cook also offered up price ranges on all three of the Apple Watch collections. The “Sport” Line has the lowest starting price point, with the 38-mm models at $349 and the 42-mm models at $399. The standard “Apple Watch” collection — which offers the most options for cases and straps — ranges from $549 to $1,049 for the 38-mm version, while the 42-mm version starts at $599. The 18k gold “Edition” collection — the one that has drawn the most speculation from high quality Breitling replica watches aficionados and tech geeks alike — will indeed start at $10,000.

Apple Watch Sport collection

• When can you actually get one of them? Apple starts taking pre-orders on April 10, and the first Apple Watches will ship to retailers in nine countries on April 24. These countries will be the U.S., Canada, China, France, Germany, Australia, Hong Kong, Japan, and the United Kingdom.

2015 Forecasts

Each month, the Federation of the Swiss Watch Industry (FH) compiles and publishes a review of Swiss Breitling replica watches exports. In addition to the summary made available to the general public, the Federation’s members are able to refine these figures based on a range of criteria. These statistics are put together by the Federation from data supplied by the Swiss federal customs authority. Hence there can be no doubting the reliability or origin of these figures.

There are, nonetheless, two major drawbacks to this system. Firstly, these are export figures rather than sales to end customers, which gives an imperfect, slightly blurred picture of activity within the sector. Secondly, as their name suggests, they do not include sales in Switzerland. Estimated at around 5% of the global market, they carry a non-negligible weight, not least considering the CHF/EUR tsunami of recent weeks.

Occasionally, the possibility is raised that the cheap Breitling replica watches industry follow the automotive industry’s lead and publish retail sales figures, Switzerland included, that would give a reliable and accurate account of the situation in the markets. Utopia or reality?

Best not to dream and focus instead on a more down to earth reality. Towards the end of last year, I ventured several forecasts for 2014 which proved to be fairly near the mark, as the year ended with a rise in wrist Swiss replica watches exports of 1.7% in both volume and value. While we’re on a roll, let’s hazard a guess at what the current year holds. I expect exports to consolidate at around CHF 21 billion in 2015; this would be an increase more or less in line with the worldwide inflation rate.

Tiresias, the blind prophet of Ancient Greek mythology, has even dropped a few clues that I will now share with you. The very high-end segment (export prices above CHF 6,000) could progress by some 5% while the high-end segment (CHF 3,000-6,000) should grow in the region of 2%. This ought to compensate the no doubt inevitable drop in exports of wristwatches priced under CHF 3,000. The higher prices which the majority of brands introduced in the euro zone in response to the rocketing Swiss franc are unlikely to have an adverse effect on Breitling replica watches store with a retail price above CHF 20,000. Watches in the under-CHF 5,000 segment, in contrast, risk being harder hit.

Blind Tiresias can only feel which way the wind is blowing. As someone who likes to keep his feet on the ground, I expect the situation to be more nuanced than these general predictions, depending on the market and geographic zone. But I shall leave it to the analysts to provide additional clarification.